In a new series of business TV shows with an internet strategy focus, online social marketing guru David Meerman Scott explains how to put together a small business marketing strategy that will have real results, and wont cost the earth.Join now to get free access to tips, advice and know how from the world’s top business experts – direct from your desktop. There are hundreds of shows like the one you’ve just seen. Tap into the combined experience of dozens of world leading experts and thousands of other business people. There are also low risk, results based options if you’re looking for more help. Sign up today. To find out more and to join yourBusinessChannel go to www.ybc.tv
Posts Tagged ‘Earth’
Traditional marketing wont cut it for a really effective small business marketing strategy
Thursday, April 22nd, 2010Tags: Business, Business Experts, Business Tv, David Meerman Scott, Dozens, Earth, Effective, Effective Marketing, Free Access, Guru, Internet Strategy, Marketing, Marketing Strategy, Meerman, Online Marketing, Really, Risk, small, Small Business Marketing, Social Marketing, Strategy, Strategy Focus, Tap, Top Business, Traditional, Traditional Marketing, Tv Shows, Wont
Posted in Business Marketing | 3 Comments »
Even Great Products Don’t Sell Themselves
Thursday, February 18th, 2010
Maybe you’ve heard the term: Build a better mousetrap and they will come.
We’ll, as great as it sounds, even the best mousetrap still won’t sell if people don’t know it exists. They still won’t buy it if they don’t see the value in it.
In today’s age where people are swamped with advertising messages all the time, you need a better message than everyone else to stand out and be noticed.
1. Do whatever it takes to ‘shock’ your audience
What are you doing to stand out from the crowd? You need to stand out like a sore thumb and make sure you are remembered.
What are you doing in your branding that makes you and your product memorable? You can’t be shy here. Show enthusiasm in your product and services. Show people that you love what you are doing. This alone will make a huge impact. Be known as the guy or girl that lights up the room.
2. It’s not just about the sale
Do you know “the guy”? You know, the guy that walks up asks your name and then proceeds to talk for 20 minutes about how wonderful his product is and how EVERYONE needs his product? Ya’ that guy.
Don’t be that guy. Start by building a relationship
3. Make it an experience
In today’s age more than in the last 20 years, people are buying from people, not companies.
I’m sure you’ve heard that phrase before but it’s more true than ever.
When I go to a coffee shop, I tend to go more because of the environment and people than the coffee. I have a shop I went to for years because of the people there and how friendly they were. Honestly, I didn’t like their coffee much. I was there because of the experience they gave me. Friendly people. Big tables for my laptop and a nice space overall.
4. Always be promoting
As the great P.T. Barnum was known as the greatest promoter on Earth, you too have to be promoting at all times. Now I don’t mean always be pitching but always be prepared to talk about what you can offer others. The biggest question you should be asking the people you meet is “How can I serve you?”
Always have your business cards handy. Offer advise to others related to what you do and how they can benefit from your products and services. What problem do they have that you have the solution to? How can you save them time, money or simplify their hectic life?
If you keep these things in mind with your business and do everything you can to keep in front of your prospects and customers, you will have a head up against anyone else in your industry.
Quite honestly, most businesses spend a tone of money on advertising and unfocused marketing that isn’t even paying for itself. These simple steps alone will get your name out there much easier and build a better reputation for yourself and your company than any paid advertising you could buy.
Whether if you’re a small independent business owner, network marketer or a sales professional for a large company, marketing should be your primary focus in order to increase your sales and grow your income. For more marketing tips, tricks and easy to follow marketing training, visit us at http://MyBusinessMarketingMentor.com/membership for your monthly marketing tools to grow your business and explode your profits!
Tags: Audience, Better Mousetrap, Coffee Shop, Crowd, don't, Earth, Even, Great, Laptop, P T Barnum, People, Phrase, Products, Promoter, Relationship, Sell, Sore Thumb, Sounds, Themselves, Ya
Posted in Experiential Marketing | No Comments »
Mortgage Market Comes Back to Earth
Monday, February 1st, 2010
Copyright (c) 2008 Steve Smith
The UK mortgage market is beginning to return to a state of normality after an extended period of high prices and easy access to property purchase loans, Your Mortgage has claimed.
While many homeowners may be worried about tumbling house prices and first-home buyers may be struggling to get their foot on the first rung of the property ladder, the market has for some time been inflated beyond realistic levels, presenting people with a home sales environment that was “too good to be true”.
For those who are having difficulty securing finance for a property in this unfavourable climate, taking out a personal loan may be an effective way to boost the amount of cash that can be put down as a deposit, thereby encouraging lenders to extend finance.
Meanwhile, Your Mortgage said that both buyers and sellers should brace themselves for an extended period of adverse property conditions, with a recovery not expected for at least 12 months.
Commenting recently, Barney McCarthy, editor of the independent advice website, said that the recent falls in house prices would not necessarily help first-time buyers enter the market.
“While house prices are lower than they have been for a long time – so it looks more affordable – the actual lenders themselves are more reticent to actually lend the money and are actually requiring much larger deposits than before,” he said.
However, Mr McCarthy went on to remind people that the current situation is not as dire as it could be.
“The situation at the moment isnt as bad as people make out; over the last couple of years it has almost been too good to be true and now it is returning to something more approaching normality,” he commented.
However, he did say that the days of easy access to loans and credit had been resigned to history, suggesting that many Britons will have to work harder to secure finance for the foreseeable future.
For those who have found themselves shut out by banks as the financial woes have rumbled on, taking out a bad credit loan may prove an effective way to begin to repair damage done to their finances. In applying for this type of loan, people could find they are able to begin to make regular payments on items outstanding in a bid to present a more positive image of their financial position to banks and other lenders.
Meanwhile, Mr McCarthy concluded by suggesting that while some would struggle as cheap mortgage lending began to dry up, he said that this could soon pave the way for a more measured approach to borrowing where consumers are less likely to struggle to keep up with mortgage repayments. In such a scenario, consumers could find that it becomes easier to put money aside each month. According to research carried out by Nationwide, a quarter of Britons currently feel that they are not saving enough money, although more than half (52 per cent) said they are hopeful they will be doing so in six months time.
Abbi Rouse writes for All About Loans. Our visitors can apply online for poor credit secured loans. We also specialise in cheap loans, and the cheapest debt consolidation online. Visit today http://www.allaboutloans.co.uk/
Tags: Back, Barney, Britons, Buyers And Sellers, Comes, Earth, Easy Access, Fina, First Home Buyers, First Rung, First Time Buyers, Foreseeable Future, House Prices, Independent Advice, Market, Mortgage, Mr Mccarthy, Normality, Personal Loan, Property Ladder, Purchase Loans, Realistic Levels, Sales Environment, Steve Smith, Uk Mortgage Market
Posted in Mortgage Marketing | No Comments »
