Internet marketing and public speaking? Not quite ham and eggs, is it?
Those two phrases are rarely found in the same sentence. After all, many people decide to do their marketing in cyberspace so they’ll never be required to deliver a sales presentation or a speech.
If you are one of these people, you are making big mistake by not developing your speaking skills, because you are cutting yourself off from the vast off-line market.
Why should internet marketers seek to improve their public speaking? For the simple reason that by so doing, they and their products can become known to people who are are uncomfortable buying on-line. They prefer to know their is a human being at the other end.
In this brief article, I’ll give you a “shortcut system” that will enable you to package your substantive knowledge so it can be delivered in an interesting, engaging manner. It is a distilled version of what I provide business people in my workshops who are almost universally in the off-line world.
To whom can your presentations be delivered ? How about Rotary Clubs and other civic organizations who are always looking for speakers? What about fellow internet marketers at seminars? And remember high schools and colleges, where your audience is likely to be more computer literate than the general population, experienced in buying on-line but eager to go eyeball-to-eyeball with the internet marketer who has a great product.
Keep in mind that an effective speaker is one who concentrates on satisfying the needs of the audience members, so that these people conclude that what you are proposing (selling) is in their best interest-for your purposes, buying your product, E-book or service.
The Ten Tips outlined below are not classroom theory, but instead evolve from the real world lessons I have learned in almost 3000 presentations, and in my workshops for off-line marketers. They have worked for me, they have worked for my clients, and they’ll work for you.

1. Have a specific objective:
If you don’t know what you wish to accomplish with your presentation, your audience certainly won’t know either. Your objective may be as limited as making sure your audience will remember your URL, or a full understanding of the benefits they will gain by buying your product.
Remember that giving a great speech or presentation should never be your goal; it is merely a means to an end, and that end is what you want your audience to do with the information presented.
Be specific, and in preparing your presentation, spell out your objective in no more than a sentence or two. Print it out and tape it to your computer monitor. This will keep your preparation focused and on target as you progress through the drafting of your presentation.

2. Know your audience’s problems, needs and concerns:
To be a successful marketer, your presentation must be audience-centered. You must know the problems of the people to whom you are speaking, because your objective is to offer them a solution. This requires in-depth-research about your audience.
Keep in mind that the prime motivation for people to listen to you is their perception that your presentation will benefit them. “What’s in it for me?” is the classic question of all audiences, on-line or off-line.

3. Structure backwards:
We have learned to write and speak in a 1-2-3 structure: (1) Introduction- (2) Body – (3) Conclusion. For oral presentations, this is highly counterproductive: In contrast to reading a memo, people do not have the luxury of going back and reading again what was missed the first time. For more information visit to: www.ultimate-internet-marketing-tricks.com. You want your audience to hear and understand the bottom line message- “This product will solve your problem.”
Initiate your draft with your conclusion, focusing on merging your objective with your audience’s problems, interests and concerns.
Place your conclusion on a card marked (3), then develop an introduction that signals the audience that you know its problems and will be offering a solution. Place this on a card marked (1).
Finally, place your supporting arguments on a series of cards marked (2A), (2B), etc. This 3-1-2 System provides focus, structure, and thematic unity, and is the heart of my training workshops.

4. Practice solo with tape-recorder or video-camera:
After completing the presentation draft, practice by yourself with a tape-recorder or video-camera. You will be at your weakest in this initial practice, hence the advice to have nobody present whose comments could seriously hurt your confidence.
Listen to your presentation, note the rhythm and cadence, the “uh’s”, “y’knows”, and check your mastery of the subject.
If videotaping, note your mannerisms and body language, and coordinate your gestures with your vocal inflection.

5. Practice with colleague, friend or spouse:
After completing the solo practice session, you are ready to practice in front of another person. Choose this person carefully, as you do not want a hypercritic who will find excessive faults with your presenting style. For more information visit to: www.internet-marketing-word.com. Neither, however, do you want the type of person who finds no faults whatsoever, and praises you to the skies. You need honest and constructive criticism aimed at “tweaking” your presentation.

6. Convene a “Murder Board” practice session:
The “Murder Board, a term I bring to my training workshops from my military background,” is a rigorous practice session. It is the speakers equivalent of the flight simulator used for training pilots how to deal with in-flight emergencies, or the moot court readying lawyers for courtroom combat.
Select no more than four people to be your simulated audience, and share with them all the intelligence you have gained on your prospective audience. These four people will then role play your audience.
Their comments, questions and criticism help you correct your style of delivery, find the gaps in your knowledge, and anticipate questions and objections.