Since the era when Mass Print was the only available alternative, article marketing has been in vogue. With the business perspective greatly directed towards e-commerce and internet marketing, article marketing has grabbed the attention in the Web World as well. Basically it serves the dual role as it provides the publishers with the essential free content and the advertisers are likewise served with free content.

The author posts his article to a website which is called ‘Article Directory’. There are no costs incurred since the directory owner places advertisements on his article pages through which revenue is generated. The objective of the directory site is to attain Search Engine Popularity. It benefits both the author and the directory owner when there is an increase in the article views.
Article Marketing is done to promote a particular website, blog, product or a service.

There are some online article marketing tips.

Title
It begins with the title of the article. Regardless of the content, the title first grabs the attention of the viewer. According to the golden rule make the readers aware within the first three-four words as to what the article is offering them. Make sure that the keyword should be included in the title.

Body
Next follows the body of the article. The structure should have the most important information at the very beginning. The paragraphs and the sentences ought to be short. Subheadings must be used liberally. A rough plan at the outset with all the major points incorporated can effectively help you to design a good marketing article.

Resource Box
The resource box is the next important point. It is where you sell your product or service. The name and address of the respective website, the elevator pitch and the Call to action needs to be incorporated. In the elevator pitch, you mention within a couple of sentences regarding the details of your offer. In the Call to action section, the readers are asked to buy, join or sign up.

Summary
Finally when the article is complete, a summary must be provided within two to five sentences. This is to hook the reader. It must be an interesting repeat of the lead. The craft and expertise of the author gets manifested here. The easiest way to write a summary is just explain an article briefly .

Now, as mentioned before, there are loads of article directories where the articles can be submitted. You need to select your directory depending upon the niche that you desire to target. It helps to direct and generate traffic that effectively justifies your article marketing efforts.