Internet marketing thrives on technology. You can take techniques used in offline marketing campaigns, scale them, blow them up, and spin them out worldwide on a shoestring budget. And whatever works to sell things on street corners and in retail shops works ever faster for selling information products online. You are limited only by your imagination and desire to succeed. Would you like to get lots of leads and get lots of customers for your information products? Would you like to do it without spending a small fortune in start-up costs? Just look at some of the tools that the Internet has created. These are literally like miracles for information marketing. Among the many free tools that we have available to us are blogs and new social networking media. A couple of decades ago, nobody had even heard of these, yet today they reach Internet users by the tens of millions. These are areas we can learn about and access for no charge at all. We can easily find out where to get free web-site hosting online. We can put up free web pages, get free merchant accounts to take credit card payments, put our content online and start selling information products. Without paying a penny, we can optimize our web sites, too, so that the search engines find it. There are other free tools, such as online video. We can upload digital recordings to YouTube, embed them on our web sites or e-mail links to our contacts It’s like having your own television commercials online—but without any cost. Another incredible and free way to get traffic for your web site is through a link exchange. In return for posting another, non-competitive marketer’s URL on you web site, you get to feature a link to your web site on theirs. Reciprocal links help prospects find you, and having lots of inbound links can help your web site’s rating in the search engines. Nowadays, we can join social media web sites, like Twitter and Facebook. These are great places for locating new leads. We can network. We can connect with other people. We can invite them to view our content online. We can promote our information products through viral networking—the Internet version of word of mouth. And all of this is free, too! Now, there are also lots of powerful paid tools that we can use on the Internet, many of which never existed until recently. There are things like banner ads and e-mail advertising that we can buy. Even start-ups can purchase placement on big search engines like Yahoo and Google. All those ads that appear on the right-hand side of Google search results pages are called pay-per-click ads. You might be familiar with them. Another great tool is the ability to leverage affiliate programs. Big affiliate marketers will sell your products for you, and you simply pay them a percentage of whatever it is that they sell. That means you are only paying for results. As you can see, there are so many great tools and models to choose from. To take advantage of these, and to generate the leads and customers, there’s really only one thing you need to do: Start an online business today! = = = Neil Asher (http://www.neilasher.com/freestuff.htm) has built five multi-million dollar companies from zero, including one he took to $8 million in sales in under two years. He has created and sold successful franchises in England, Italy, Ireland, Australia and South Africa. Visit his web site for access to 17 FREE videos, 6 FREE books and two hours of audio training, revealing “How To Make BIG Money Selling Information Products On The Internet…Even If You Don’t Have A Website And You’ve Never Sold Anything On The Internet Before.”