16 golden rules of sales copy writing
This
article reveals how to write an web sales copy that sells.
Writing sales letter online can make or break your business.
An effective sales letter create trust, entice visitors, motivate
them to purchase, and drive visitors to act now. Therefore,
you must learn how to write sales copies or sales letters
effectively.
You could spend thousands of dollars on advertisement
and
have extremely low or no results in sales because of your
poor planed copy. You shouldn’t be amazed by the fact that
huge corporations all over the world do that mistake and
waste millions of dollars on false advertisement campaigns.
However, how can you write good sales copy, killer ads that
get the attention of people? There are no magic recipes for
that, but you can follow some fundamental rules, which can
lead to you to success if you adapt them properly.
1) Have a good product. Be honest and mean what you say or
what you offer. Avoid the exaggerations and hyped claims.
You stake your reputation and your business offline or
online it doesn’t make any difference.
2) Have a plan on your trial and error period. Don’t expect
to write your first copy and be a golden one. You will
alter it many times, test it, retest it try a new one and
so on. Set a schedule for that. Do not fool around.
3) AIDA. It’s the proven and the bedrock of the copy
process. Always follow it. AIDA
A= Attention. You must grab it instantly or you don’t have
a chance.
I = Interest. You grab and keep their interest. If they get
bored, they will leave.
D= Desire. Interest must be transformed into desire for
what you offer.
A= Action. You must convince them to act now. Not tomorrow,
next week e.t.c. They will forget it few hours later.
4) Always work on your prospects emotion. Most of the
people buy something emotionally and then justify it
rationally.
5) Headline is the Key. If it doesn’t grab their attention
then they‘ve gone away. Your headline must be a killer one.
6) Promote your best and strong benefit at first, not last.
That’s how you are going to create interest and then
desire.
7) Tell stories. That’s an excellent way to rekindle their
emotion or even their passion. Stories always inspire.
8) Answer all the objections and questions you think your
prospects could have. In that way you will gain their
trust.
9) Use bullet points for each of your benefits and bold,
italics fonts for your text. Use the underline feature but
not so often.
10) Give time limit. This is an excellent tool for calling
your prospects to act now!
11) Offer testimonials. It is the mother of gaining trust
tools. Especially, if it is from someone important in your
field.
12) Make them easy to buy. Don’t let them get lost in your
web site. Make it as easy as possible.
13) Avoid graphics. They won’t help you. People are looking
for information not images.
14) Give guarantees. Research has proved that when you have
a long guarantee your client feels safer and that leads to
fewer refunds too!
15) Never assume that your prospects know what you want to
say. Always be specific and clear about your product or
service.
16) Have your copy or ad checked by your friends,
colleagues e.t.c. It’s better to have other views, after
all it’s a part of the testing process.
Here are some great headlines and emotional triggers.
- A Little Mistake That Cost A ? $3,477 A Year
- Do You Make These Mistakes In ?.?
- Why Some People Almost Always Make Money In The ?.
- How I Improved My ?. In One Evening.
- How I Made a Fortune with a ?. Idea.
- 161 New Ways To ?
- How To Plan ?
- The Truth about Getting Rich.
- Dare To Be Rich
- The Secret To Being Healthy.
- How To Write A ?
Attract The Opposite Sex
Be Independent
Be Successful
Avoid Embarrassment
Be Strong
Be Healthy
Satisfy Curiosity
Make Money
Gain Knowledge
Save Time
Avoid Effort
Get A Better Job
Be Your Own Boss
Add Fun To Life
Work Less
Relax.
---------------------------
Christos Varsamis is an internet marketing consultant and
the owner of the exclusive internet-marketing club www.internetmarketingsuccesstips.com
.
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