How to Drive More Targeted Traffic and Sales than Mini-Sites
and Gateway-Pages Combined?
This
article discuss several internet marketing or search engine
marketing techniques including building mini site network,
theme based keyword focus content site, door way page, etc.
It reveals that the most effective search engine marketing
method is to build a theme based keyword rich content site.
Let us drill into the details for "how-to"
Many top gurus promoted mini-sites as the cheapest
and
easiest way to make a profit from an affiliate program.
Nevertheless, in spite of good intentions, it is well known
that true-lasting success with the search engines, (Google,
Yahoo, MSN, etc.) is through a Theme-Based Keyword Focused
Content site; which beats a mini-site and Door-way pages
combined, anytime.
That is because a mini-site is not a viable concept for the
average webmaster or affiliate, selling products of their
own - or for a merchant partner. Lets look at these
concepts.
What is a Theme-Based Keyword Focused Content Site?
What is is a Mini-Site? And,
What is a Gateway Page?
A theme-based keyword focused content site, is based upon
a
theme where every page focuses upon a single topic that is
related to the theme. For example?
Let us say that your theme is soccer. Then, the theme-base
related web pages will be about soccer and would include ?
MLS Soccer ?
the soccer professional league in USA FIFA ?
the international soccer federation World Cup ?
Soccer’s international world tournament The Euro Cup ?
European soccers tournament Copa America ?
Latin America soccers tournament Soccer Moms
Soccer Reviews Soccer Paraphernalia Etc?Etc.
Each of the above will be a specific topic, and each topical
page is a keyword Content Focused Page. A theme-based site could
grow well over 200 pages, each on a different topic, all related
to the site’s central theme (soccer). The sum total of all
the information forms the content of your site.
Best of all, a tightly focused theme-base site scores well
at the search engines for hundreds of soccer-related
keywords that will indefinitely drive unlimited targeted
traffic to your theme site, selling unlimited soccer
related products.
On the other hand, Mini-Sites are small Affiliate sites
that focus on selling a single product. It could be a short
as one or two pages, and as long as 20 pages. It is
composed entirely of a powerful sales letter that drives a
visitor to a merchant’s site.
Although, a mini-site is a well intended concept it’s not
a
viable alternative for most products.. Here are a few of
the drawbacks.
1. Hard to build traffic. Because they don’t do well on
the search engines. They aren’t built to rank highly on the
search engines, or to draw traffic from the most flexible
directories.
2. No Credibility. Does not establish credibility in you
or
your product. A mini-site is a one time straight pitch
sales copy; and, no one buys from a straight pitch Web site
unless they previously have known, respect, and trust, a
well-known authority related to the site’s product.
3. No Diversification. If your mini-site sales copy fails
to convert your prospect into a buyer, you’ve most likely
lost that visitor for good.
In comparison, the Theme-Based Content Site offers greater
opportunities for Affiliate and Webmasters.
1. Traffic
The theme-based content site is full of content-rich pages
designed to attain a high search engine ranking. On the
merits of their valuable content they will draw substantial
traffic from the Directories.
2. Credibility:
They are great credibility builders because they’re
PREselling rather than hard selling.
3. Diversification
Each page of a theme-based site may have from 5 and up to
10 links to merchants partner’s sites for different related
products..
Now, let us compare a mini-site that is about a certain
manufacturer’s soccer balls, versus a theme-based content
site that is all about soccer.
A visitor to a mini-site falls within two categories ?
(S)he needs new soccer balls
(S)he doesn't need new soccer balls
While they may not need new soccer balls, they may need
soccer shoes, soccer stockings, a sport’s bag, soccer
books, and tapes; maybe even a trip to a soccer camp, or
travel arrangements to international soccer events,
including hotel and transportation.
Now, suppose your visitor, upon reading your sales pitch
for soccer balls says how can I just got a new ball?
and then returns to the main page for more articles; do you
think that placing the same link to those balls in the next
article of your mini-site is going to be any more
effective? No --- your visitor still recently bought a new
soccer ball.
Nevertheless, because of the great content with in-context
links on your theme-based site, the prospect may develop an
interest on soccer related books, products, or services,
etc.
The Theme-Based Sites vs. Gateway Pages
Gateway pages are trick sites used to trick the search
engines. Generally, low-value pages that score well with
the engines but fail to deliver good content. They may get
the visitor, but fail to get the click through, the
purchase, and the repeat business.
Tricks such as invisible links, lead search engines spiders
through a site. Though they initially work, success is of
short duration with devastating side effects, such as the
visitor disdain, and getting band by the search engines.
A Theme-Based site, on the other hand, will OVER-deliver
great content while playing it fair and safe with the
search engines by leading their spiders reliably through
your site. Their visible links do as good as the Doorway
pages hidden links, and will never fade in effectiveness.
That is because you are creating real content and not
spider bait!
The Theme-Based approach is 100% different. First, you find
a theme you know and love, with lots of profitable
keywords. Second, research hundreds of profitable keywords
(greater demand and less supply) related to your products
or services. Third, you build a theme-base content site
with great content, that ranks high on the search engines,
delivers unlimited PREsold targeted traffic, and gets the
click-through to your selling site, or a merchant’s site.
As you can see? The theme-based content focused site wins
over a mini-site or gateway pages anytime. The secret of
their successful high ranking on the search engines, is
that each page is build around a highly profitable keyword
content focused page.
The process may seem long, complex and tedious; and,
indeed, it could be. Nevertheless, with the right guidance
and tools it’s easier than you think. In fact the entire
process could be automated.
----------------------------------------------------
Charles Longsworth, Ph.D. An online expert consultant on internet
business marketing automation systems that really works. For
FREE consultation contact him at http://www.internet-business-automation.com/content
. Subscribe to “Automation Gazette?his official voice since
2000 at http://www.internet-business-automation.com/subscribe
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