How to Easily Create a Search-Engine Friendly Navigation Menu
For Your Website
To
create a search engine friendly web page is a very important
element for search engine optimization. With such a web page,
you can get a higher chance to get high search engine ranking
and entice website visitors. A search engine friendly navigation
menu not only allows website visitors to browse your easily
but also allows search engines to index and analyze your website
easily. This article tells you how to make use of server side
include (SSI) to achieve the purpose.
A navigation menu is an important element of a website.
A good navigation menu helps your visitors navigate through
your website efficiently - in as few mouse-clicks as
possible.
You can think of a website navigation menu like the "Table
of Contents" of a book.
And the greater the number of web pages on your website,
the more important the role of a website navigation menu.
Another important benefit of a navigation menu is it
optimizes the internal linking structure of your website
and allows the navigation menu links to rank better in
search engines, since all web pages will be pointing to it.
(For example, if your website has 1000 web pages, each
navigation menu link will have 1000 web pages pointing to
it. This will result in the navigation menu links ranking
higher than the other web pages)
Here's how you can use this knowledge to improve the
search-engine rankings of selected web pages - Simply
include the selected web pages as links in the navigation
menu and you'll automatically have the rest of the web
pages pointing to them.
And finally, here's one method you can use to easily create
a website navigation menu - Using Server Side Includes
(SSI).
What are Server Side Includes?
Server Side Includes (SSI) are simply instructions (also
known as "directives") that are included in a HTML
document to execute a specific command e.g. inserting the
content of an HTML file.
The SSI directives are "processed" at the Server
side,
before it reaches the requesting browser (hence the name
Server Side Includes).
As a result, the "processed" SSI directives merge
seamlessly with the HTML file.
Here's an example of SSI in action at a website (i.e. the
left navigation menu):
http://www.BizSuccessOnline.com.
Notice the left navigation menu is made up of static HTML
links.
This is to allow search-engine spiders to crawl through the
website to discover other web pages (via the navigation
menu links).
An alternative solution to get your web pages spidered by
search-engines is to use a sitemap.
A sitemap is simply a webpage that contains links to every
webpage on your website and should be linked from your home
page.
This will provide the search-engine spiders a path to
follow and will ultimately result in your web pages getting
fully indexed.
You can learn more about sitemaps here:
http://SiteMapSoftware.com
Note that most, but not all servers have SSI's enabled.
Please check with your web host to find out whether SSI is
enabled in your server.
How to Easily Create a Navigation Menu Using SSI?
Step 1# - Create a HTML navigation menu file
This is the navigation menu file that will be inserted into
your HTML pages and is also your HTML navigation menu
template.
A simple horizontal text HTML navigation menu can look like
this:
Home | Products | Pricing | About Us | Contact Us
(You'll need to hyperlink each of the above text to make
these navigation links clickable by using your favorite
HTML editor e.g. FrontPage or Dreamweaver)
You need to save this file with a .shtml extension once
this file has been created e.g. topnavi.shtml
Step 2# - Insert navigation menu file into HTML file
Open up the HTML file (e.g. products.html) and place the
cursor on the location where you wish to insert the
navigation menu.
Click here to view the SSI directive:
http://BizSuccessOnline.com/SSI_CodeSnippet
And copy and paste the above SSI directive at the cursor.
(Be sure to replace "your_navigation_filename.shtml"
with
the name of your navigation menu file)
Note: You CANNOT use absolute path with an SSI directive:
e.g. do not use http://yourdomain.com/topnavi.shtml
And finally, save the HTML file with a .shtml extension
e.g. products.shtml
Step 3# - Upload files onto your server
The last step is to upload the newly created .shtml files
onto your web server and check to make sure the pages
display properly.
And if you view the HTML source code of your HTML file on
a
live internet connection, you'll notice that the SSI
directive would have been replaced by the actual HTML
navigation menu code.
Maintaining your navigation menu is now a simple matter of
changing the contents on the navigation file.
That's all there is to it!
Give it a go!
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a Pay-Per-Click Search Engine Account with Overture
About the Author:
==============================
Fabian Lim is a Management & Internet Marketing Consultant.
He helps organizations and individuals succeed online. He
is also editor and publisher of "BizSuccess Tips",
a No Hype, No B.S. internet marketing newsletter. Visit his
website at http://www.BizSuccessOnline.com
==============================
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