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Link Trading for the PR Challenged
Google PR (PageRank) is an important criteria to determine
search engine ranking. Hence, many webmasters are keen to
increase their PR value. To increase Google PR value, one
way is to increase number of inbound links through link trading
(link exchange or link building). This article discusses how
to utilize link exchange to improve Google PR value and hence
searchengine ranking.
After 105 days Google finally updated PR. And it is all about
time. There for awhile you could not swing a dead cat and
not hit an anxious post on a seo forum wondering where the
update was.
Still you cannot blame them for asking. PR obsession is
catchy. (And you know if you're obsessed.) Besides when
you have a metric to help identify a higher quality link
trade from a lesser one, why not use it?
But maybe it is time to start thinking in terms of linking
in a post PR world. You know without consideration of that
little green bar of PR. (gasp) Well, okay what was I
thinking? Let us not go that far - yet!
Yet if 105 days between PR updates becomes the standard
maybe we should discuss what owners of PR challenged sites
can do to get links. As long as we can agree none of the
ideas I am about to share will work nearly as well as having
PR 6 links pages.
Agreed? Good. Then let us pass GO and see if we can’t
collect $200. Or at least snag a few links for those PR 2
or PR 3 sites waiting for the next PR update by using
"bundling" or "multiplying". Starting
with a
===> Link Bundle Up
By "bundle up" I mean to sneak in one or two lower
pagerank
sites along with a site with decent PR in the link swap
request. Put your potential partner’s linking info on all
sites. Email your linking info for all including the PR
challenged sites. Then see how many take the bait. The
decent PR link could just be the sugar that helps them
swallow trading links with a zero PR site. Especially if
you point out you have a history of developing high PR
sites.
===> Link Bundle Up - All or None
Place more than one linking opportunity on your add url
page. And insist that to get any links a link partner must
link to all.
===> Link Bundle Up - Ethical Bribe
You might call this one "being creative" so put
on your
thinking cap. Come up with an answer for the question
"What can I offer in exchange for a link?"
Reason for asking? I just got an email from an apparently
brand new PPC offering me three things:
?a customized toolbar to give to my customers
?rights to 2 CDs worth of stuff to give away
?$50 worth of clicks
An appealing package, no? All for just a link? Why not?
Sure you may not have that much to offer. But maybe you
could put together a commercial grade special report to
give away as an inducement? Which could be used as a bonus
for new subs or bundled in with their product. Made all
the more appealing if it has links to your product your
partner could brand with their affiliate ID?
===> Link Multiplication
Let’s unleash the horse trader in you. Offer a 3:1, 5:1, or
whatever it takes for one - link swap. Making it clear that
by helping you with one link your partner stands to gain so
much more. Especially since once PR updates they’ll have X
high PR links back to their site from yours. All for the price
of one measly link to you. Put that way they’re really helping
themselves aren't they?
===> More Link Multiplication
Offer a link on your links page plus throw in a directory
link.
Even better here's where you can get a very good link management
script: Automate Link Exchange at linkautomate.com
Using a tightly themed directory as a link magnet has the
potential to take on a life of it's own. As it pulls in links
to your site by the droves.
So there you have it. Five ways to bundle or multiply your
linking opportunities.
Look, we traded links long before Google pagerank even existed.
So while those around you are suffering from "poor PR"
angst it might not be a bad idea to test other ways to get
links don't you think?
Sure it means more work.
Yes your hit rate will probably be less than if you are offering
a link from a page sporting PR 6.
But any links you do land will be better than nothing,
right? And can jumpstart your link building efforts. Even
when dealing with the PR obsessed - while you wait for the
next 105 days to pass. Ooops, just kidding about that 105
days part. I hope.
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John Gergye shares more ideas like this in his just updated
eBook "Traffic From Google in 35 Days". Find out
more here: http://www.traffic-test-tube.com/j/tfg35cl.shtml
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