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Link Popularity --- Its Role and importance in getting top
search engine rankings
What
is Link Popularity? What is PageRank? Why is it important?
This article reveals what is link popularity and suggests
how to improve the score.
Link Popularity?? PageRank?
These words may have caught your attention several times
while you have been searching the Internet for tips on optimizing
your website for top search engine rankings. Link popularity
means popularizing a particular link of a website by increasing
the number of websites that link to that site. Nowadays link
popularity is being considered to be the most important step
of the search engine optimization process. You cannot imagine
getting good ranks in the top search engines especially Google
without following an effective link popularity plan.
Link Popularity Basics
Google gives a lot of importance to the number of websites
that link to a website. In order to get the number of websites
that link to a site, just type in a domain name in this manner
link:www.your-domain.com in the search box and the number
that returns is the number of incoming links to your site.
On the basis of the number of incoming links to a website
along with various other factors, Google provides points within
1-10 to that website. These points or PageRank in the language
of Google is like a measuring tool that helps the Internet
surfers to know about the online popularity of that website.
The PageRank of a website can be obtained from the PageRank
Toolbar of Google which can be easily downloaded from the
Google website.
Link Popularity Methods
Link Popularity can be done through different methods like
Reciprocal Link Exchange Programs among websites Posting
messages of your websites on various message boards and guest
books or Publishing articles about your website or company
in other websites.
1. Reciprocal Link Exchange Program
Definition -
Reciprocal
Link Exchange Program is the most popular and commonly
followed method for implementing the link popularity plan
of a website and getting the desired results.
Reciprocal Link Exchange Program Steps -
A reciprocal link exchange program deals in exchanging of
links
with several websites. This program involves several steps
that
need to be followed which have been described below:
Step 1
Link exchange for a website is usually done with websites
of the
same industry as well as with the websites of other industries.
For example, if your website is all about finance, you should
be
on the lookout for websites that deal in finance along with
other websites that are not related to finance. So the first
and
foremost step is to find prospective link partners/websites
that
offer reciprocal link exchange programs. You can do this easily
by typing in the industry related keywords (e.g. “personal
finance? “financial expert? in the Google search box. And you
can find out the websites offering link exchange out of the
search results thus generated.
Step 2
Always try to exchange links with websites having Google
PR
(PageRank) of 4 or more. Here the PR 4 criteria is applicable
for both index page as well as the links page of a website.
Step 3
You have to look for the link exchange details of each of
the
websites. The link exchange details lets you know how the
website wants to its link to appear in your links page, where
to
send your link exchange details, etc. The details generally
include the website’s link code, email address to send your
information. Sometimes you may have to submit your link
information through a form provided in the website.
Step 4
Now, create an html page containing the list of link partners
that you have searched and saved so far. Name this html page
as
Resources/Partners/Links/Interesting Websites, etc. and provide
a link to this links page in the index page of your website.
Make sure that your links page is either 1 click or maximum
of
two clicks away from the index page otherwise prospective
link
partners may not be interested in reciprocating your link.
Step 5
Prepare the link code for your website that you would send
or
submit through a form to the prospective link partners. A
sample
link code is given below:
<a href =http://www.yourdomain.com title="search engine
optimization" Search Engine Optimization</a> - Offering
search engine optimization services.
Always try to include potential keywords for your website
in the link text that is the text between the anchor tag (<a></a>)
as well as in the description provided against the link text.
Always go for text links instead of banner ads because Google
gives a lot of importance to the anchor text of the incoming
links.
Software like Automate
Link Exchange can make sure people are using the correct
anchor text to describe your site.
Step 6
Target to get maximum of the incoming links towards the home
page of your website as it is the most significant page of
your
website that leads to the other pages of your website. This
means you have to request the link partners to link to your
index page. Ensure that a good navigation exists within your
website so that all the pages are accessible from one particular
page of your website. And that all the link texts/anchor texts
in your website contain the most important keywords related
to
your business. This helps in improving the link popularity
of
your website.
Step 7
After preparing the link code for your website, you have
to
approach the prospective link partners through email requesting
them to accept your link exchange offer and place a link to
your
website in their links page.
Step 8
Lastly you have to submit these links pages to the search
engines especially Google where your link has been placed
by
your link partners. (http://www.google.com/addurl.html)
2. Message Board Link Popularity Program ?
Link popularity can also be pursued by posting your website
link
message to the message boards and guest books. In this method
you have pay more attention towards the selection of message
boards and guest books. Always select message boards and guest
books that have a PageRank of 4 or more and have already been
indexed by Google. It is also necessary to submit the URLS
generated after posting messages to the search engines. For
example, say www.online-message-board.com is one of the popular
message boards where you want to post your website link. After
posting your website link at www.online-message-board.com,
the
message board will generate a particular URL say
www.online-message-board.com/your-website-link.html which
contains the particular information about your site. Submit
this
URL in various search engines so as to boost the link popularity
of your site.
3. Other Methods of Increasing Link Popularity -
You can also improve the link popularity of your site by
publishing articles or write-ups regarding your company or
website in other websites. And make sure you do not forget
to
include a link to your website in these articles or write-ups.
In this way your link becomes visible to the search engine
robots. Paid ads also help in your link popularity plan.
Conclusion
In this paper, we have tried to explain the link popularity
basics along with various methods for pursuing the link
popularity campaigns for your website. Being a vital parameter
of your search engine optimization plan, you need to make
a link
popularity plan and follow it strictly so that your website
finds place within the top 10 results of all the important
search engines, especially Google.
-----------------------------------------------
Vudatala Meena is the Co-Founder & Managing Director of
Search
Engine Optimization Guru Pvt. Ltd., a premiere Search
Engine Optimization and Marketing (SEO/SEM) consultancy firm.
Our services include Top 10 SE rankings, Pay Per Click (PPC)
targeted traffic campaign, Paid Listing Management, Keyword
Advertizing.
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