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Do You Make These Link Building Mistakes ?
This
article reveals some common link building mistakes webmasters
easily commit to. To avoid making errror in your link building
campaign, read this article.
Many people know that link building plays a vital part in
high
search engine rankings. But it must be done right. Otherwise,
sites with fewer links will rank higher than yours ! How is
that
possible ? Let me explain.
Google made links important a couple years ago. They started
to
virtually ignore on-page factors (keyword density, title etc.)
and focused almost exclusively on Links.
Google counts number of links to a web page (link popularity)
and what those links say about a page (link reputation).
* Link Popularity and Link Reputation
So there's a common first mistake. Many people don't know
the
difference between link popularity and link reputation. They
think any link's good. Did you know that 20 links, with the
hyperlink text containing your keyphrase, can outrank 50+
links
without a keyphrase ?
note: keyphrase means the words you want your page to rank
high
for e.g. if someone searches on the keyphrase 'email marketing'
then you want most of the links pointing at your page to say,
'email marketing' in their hypertext link.
Ever wondered why only your home page gets traffic ? People
get links to their home page only, and don't even know they're
making a mistake ! Google, in particular, sees a web site
as a collection of individual pages, with each one ranking
individually.
Link management script, Automate
Link Exchange, has a feature to help you manage what link
text people use to describe your site. It improves your website's
link reputation and ensure correct branding and perception
to your visitors.
So, for example, if your home page gives info on 'email
marketing', then you want lots of links saying, 'email
marketing'. If one of your sub-pages gives info on 'email
software' then that page needs its own set of links saying,
'email software'. Most people think any high ranking for their
home page will automatically mean high ranking for other pages
in the same web site. It doesn't. Each page ranks individually.
* Internal Link Structure
Link Building isn't just about external links. You need the
right link structure within your own site. Many people make
the
mistake of using graphic navigation bars. Search Engines often
can't even follow these links, so your sub- pages don't even
get
indexed. It's beyond the scope of this article to get into
detail on the important internal linking structure, but you
can
make a good start by using text links instead of, or in addition
to, graphical navigation links. Then the search engines can
follow your links.
* On-Page Factors
Finally, not all search engines treat Links with the same
importance as Google. Yahoo, MSN, Inktomi make much more use
of
on-page factors. And guess what ? You control on- page factors,
so there's no excuse for getting this wrong. Be sure to get
your
keyphrase into title, description, headings and body text.
Don't
overdo it and try to spam the search engines with excessive
use
of keyphrases, but be sure they know what your page is about.
With the right link building strategy, your search engine
rankings will soar, and you'll start getting all those visitors
that will electrify your web business.
=============================
Why do some people get an avalanche of profitable website
traffic? without spending a dime, while others get nothing
? Neil Stelling has created LinkBuilding101 to show you how.
Click http://www.LinkBuilding101.com/lbm
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