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A Special Report With Secrets to Selling Consumer Electronics
Online
Are
you selling consumer electronics online? If yes, you must
read this article because it tells you how to sell consumer
electronics online effectively.
The best-kept secret to selling consumer electronics
online is to niche it.
You may have stars in your eyes to think you can build a
consumer electronics business like Amazon.com. As a one or
two-person entrepreneur, sole proprietorship, or
partnership, how can you compare to the Amazon.com
organization that spent millions and millions to build the
online business that took 6 or 7 years to come into the
black with a profit? They obtained their operating and
advertising money from capital investors and did a great
selling job convincing the investors to pour in money year
after year.
If you're a small business and you want to sell consumer
electronics you need to concentrate on selling the items
with which you can capture a percentage of the market and
make a decent profit margin.
You need to research your products for your supplier price
and availability, and the market price that you can sell at,
then calculate your profit margin. Many retailers of
consumer electronics pick popular items and cut their prices
to the bone to compete head to head with the big guys like
Best Buy, Amazon.com and Circuit City.
A better track to run on is choosing higher end products
that better informed customers might prefer and build a
value-added mini-market around those special pieces.
Provide the consumer electronics product, specialized
accessories and related items making a profit center.
Choose one central product like Home Entertainment, Racing
Electronics or CB Radios and build around that theme every
other product that goes with them. You will find most of
the related products at your wholesale suppliers and
distributors because they have done the same thing.
Or provide a service center around one product type, like
a
camcorder battery replacement service for every type of
camcorder on the market. With the right wholesale supplier
you can have easy access to the camcorder replacement
battery grid and they will drop ship to your customer their
particular camcorder battery.
A value added product you can add to most any electronics
sold are warranties. You can bundle these with your
electronics sales and increase your profit margin. There are
product replacement and service plans available from your
wholesale distributor.
I did very well with items like Photo Printer Paper for the
Canon CP-100 Photo Printer. There were four varieties and
each had a profit margin of 40-60%. I had two very good drop
ship suppliers that always carried these items and either
one
of them or both always had them in stock.
Another secret is to set up your web page for these items
with maximum search engine optimization. Use the brand and
the item number with description, like Canon KP-36IP Photo
Paper for the Canon CP-100 Photo Printer.
This utilizes these keyword phrase combinations for a total
of 1406 hits. Canon Photo Paper had 1096 searches in July
2004 on Overture. Canon KP-36IP had 107 and KP-36IP had
161. Canon CP100 had 42.
Go to Overture Keyword
Tool and Google
Keyword Tool to check out the best keywords to use in
your description, limiting the keyword phrases to two for
optimizing your shopping cart page.
Use the keyword phrase in the page title, meta tag
description, meta tag keywords, in a Heading Title - H1
through H3 - on the page, and again in the product
description.
Then use the same keyword phrase and description in your
Adwords or Overture ad campaigns.
With these strategies you will be able to maintain high
positions in the Search Engines and have many profitable
sales.
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By Margaret E. Booth, Webmaster of Endeavors Online at http://www.endeavorsonline.com
and http://ebook.endeavorsonline.com and http://www.endeavorsonline.com/etools
has been business owner of Tech Selections selling consumer
electronics and Nascar Fan Shop selling Nascar Collectibles
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