|
Top 10 Website Design Issues According To Web Marketing
You
built a web store or consider to build a web site. You want
it to have good looking. Hence, you pay web designer to create
Flash, other fancy menus, and other gimmicks. However, you
may still get low or no sales. Why? Because web site is not
a graphic showroom. Flash, fancy menus, and others cannot
make your site sells. You must design web site according to
web marketing principle. After all, your website is a web
marketing tool!
When it comes to designing your site, there are 2 ways you
can
ultimately go. a) Designing for yourself and no one else,
b)
Designing to fit web marketing and customer attracting methods.
Here are the top 10 issues you should always consider:
1) Flash vs. HTML vs. ASP vs. PHP: The type of code you use
for
your site may have a huge impact.
- Flash is not yet ready to fully intergrate within web
marketing. Although technology is advancing, search engines
aren't moving quickly enough to include this style of coding
in
their rankings.
- ASP, if your site is completely data base driven, make
sure
that your code is writen into the page, not being pulled from
tables everytime. Also, make sure to pre-plan your meta tags
within the data base. Too many data bases out there never
implement a meta tag strategy.
- PHP/Java : These are both safe programming methods, just
remember to keep it clean and simple. Don't forget to test
your
programming.
- HTML : Probably always going to be the programming method
of
choice when it comes to servicing search engines and user
friendly web sites.
--
2) Always test your site for bugs. Even if you think your
programming is perfect, most times it's not. Search engines
/
Visitors will browse your site with more ease. Test your site
here: http://netmechanic.com oolbox/html-code.htm or here:
http://www.thewebclinic.com
--
3) Make your site look as proffesional as you can. If you
can't
hire a web designer / graphic designer, go out and spend a
little bit of money and buy yourself a really great template
for
your site.
--
4) Put up your site for reviews! This is so important because
other people's reviews will reflect exactly what your visitors
will think. Openin up to some reviews will create more sales.
--
5) Promote proper "Title Tags". While promoting
your site, make
sure to create a proper title tag that best describes your
entire site. Also, make sure to include your entire title
within
all the "Link exchanges" that you make!
--
6) Do not break any search engine / spamming rules! This
is
crutial for your long term survival. Spamming is only a quick
fix with a high price attached to it.
--
7) Implement a link building strategy for your site. Make
sure
to include a link exchange program within your site when you
are
designing it. So many people add it on later and it seems
like
it doesn't belong with the site. Less people will want to
leave
your site if your link resources looks like the rest of your
design.
--
8) Always expand your information. Search engines / visitors
get
bored quickly. Bringing in fresh, new content will keep them
interested and keep them coming back.
--
9) Try not to get wrapped up in the "Google Dance".
Too many
people start watching their online performance instead of
increasing it. Promote daily and always stick with it.
--
10) Create banners, towers, buttons for people to use. It
never
hurts having someone take your buttons and adding them to
their
site for nothing in exchange.
--
<< Special 11 >> Stay up-to-date with web marketing
news.
Whether it be "http://www.webproworld.com",
"http://sitepronews.com", or
"http://www.smartads.info/newsletter", always keep
up with
standards of marketing online!
Good luck with everything!
Best Regards,
About the author:
Martin Lemieux Smartads - President
Affordable Web Design & Web Advertising http://www.smartads.info
/ http://www.smartads.ca
<More Small
Business Tips and Articles>
|
