Tips on Domain Name Choice
Register
a good domain name is essential to your internet business.
Therefore, this article reveals how to select domain names
for registration.
Before buying your domain name, give some thought to the
followng:-
1) If possible use your sites name as the basis of your domain
name e.g www.tv for .tv domain name registration. This
might seem common sense but not every site follows the
convention. If you use your name in your URL it will be much
easier for your customers to find you.
2) Generic names If you can register a generic domain such
as
toys.com that is great, but most of these have already gone.
Also
getting ranked in the search engines is likely to be harder.
Selected a domain closer to your market segment will cut down
the competition. E.g toyplanes.com
3) Hyphenated Names Its easy to forget the hyphen! Which
is
the problem, particularly if your customer remembers your
name
but not your URL. Though on a positive note hyphenated names
are
less likely to be registered already.
4) If the .com or .co.uk extension is not available then
consider the alternative TLD ( Top level domain types) such
as
register .net or register .biz domain.
If your domain name has already been registered
then approach the owner and ask if they'll sell.
5) Plurals. Very often a domain name will be free in the
plural
but not in the singular form. It is a personal choice, but
if
your prefered choice of domain name is not available you might
be stuck.
6) Short or Long domains A short domain name is more
memorable, but less likely to be available. A longer domain
is
harder to remember, but can contain more keywords which is
important as some of the search engines, use keywords in a
domain name as part of the search algorithm.
7) Which Top Level Domain Type - .com, .co.uk , .net etc
This is
a question I am often asked. There is no evidence that any
domain name type is given preference by the search engines.
However some search engines such as Google, have local searches
e.g www.google.co.uk which do select local content. Customer
often get re-assurance from seeing a local TLD as they know
they
are dealing with a local company etc. You can, of course,
register all of them!
8) Variations If your prefered domain name is not available
then its always worth trying a prefix my e.g mydomains.com
or suffix e.g domains4U.com etc
------------------------------------------------------
Clare Lawrence is CEO of Discount Domains Ltd ?A leading UK
provider of Domain name registration and Web Hosting services.
Please feel free to re-publish this article provided this
reference box remains together with a hyperlink to http://www.discountdomainsuk.com
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